About Us

To become the UK’s most trusted AI-powered digital agency, where execution and accountability live under one roof, and results are never left to chance.

Our story

We Didn’t Set Out to Build an Agency

We set out to fix what agencies kept getting wrong.

When SEO took off in the early 2000s, it changed how businesses got found. For the first time, visibility felt controllable. Ranking became currency, and we were paying close attention.

But over time, something shifted. What began as a structured discipline turned into a crowded market of shortcuts and surface-level fixes. Businesses spent more. Understood less. And somewhere along the way, results stopped being anyone’s responsibility.

“Strategy lived in one place. Execution happened somewhere else. Outcomes were left to chance.”

That gap between intention and outcome is what we built 360 Web Solutions to close.

A System, Not a Set of Services

We approached growth differently from the start, as a system. Search, content, development, and AI don’t live on separate tracks in our world. They operate within the same architecture, each module moving with intent, each decision connected to a measurable outcome.

Most businesses see activity. We focus on metrics. Our focus is systems that turn visibility into performance, and performance into revenue that can actually be pointed to.

Today, as AI continues to reshape how people search and how markets work, the same principle holds. Growth doesn’t come from doing more. It comes from building it right.

That is how we started.

That is how we continue.

Company Overview

360

UK Headquartered in London
360° Full value-chain capability
6+ Specialist sectors served
E2E Foundation to operational scale

1.5k+ satisfied UK clients & counting

One Partner. No Seams.

Most agencies sell a service and disappear. We operate differently. We take a brand from foundation to scale, designing the strategy, building the systems, structuring the presence, and installing the operational infrastructure that allows growth to compound long after launch.

Growth fails at the seams, between the brand and the storefront, the campaign and the conversion, the strategy and the execution. By owning the whole system, we remove the seams.

  • Brand, platform, marketplace, marketing and systems under one accountable team
  • Operators, not advisers — we build and run the systems we recommend
  • Owned, compounding assets that belong to the client and gain value over time
  • Live dashboards and honest reporting, including when the inconvenient truth is ours to deliver
  • Specialists, not generalists — we serve a focused set of sectors exceptionally well

What we do

Eight connected capabilities, one system

Operated as one system, so SEO feeds content, content supports organic, and data drives every decision.

  1. SEO & Organic Growth

    • Technical SEO, topical authority, digital PR and local search, visibility engineered to compound whether or not ads are running.

  2. AI Marketing & Automation

    • Predictive analytics, bid and budget automation, anomaly detection, and AI-assisted content operations built directly into delivery.

  3. Content & Copywriting

    • Intent-led editorial, landing pages, and conversion copy, built on search data and audience insight, not instinct.

  4. Generative Engine Optimisation (GEO)

    • Visibility inside AI answers and LLM citations, entity authority for the platforms your buyers now research on.

  5. PPC & Performance Media

    • Google, Bing, and Meta, managed in real time and optimised to revenue targets, not click counts.

  6. Web & Commerce Development

    • Headless and platform builds engineered for speed, search, and conversion, UI that performs, not just displays.

  7. Email Marketing

    • Strategy, automation, and deployment, from nurture sequences to campaign management, built around the customer lifecycle.

  8. Conversion Rate Optimisation

    • Testing, funnel mapping, and journey optimisation, more revenue from the traffic you already own.

Specialist Sectors

  • 01 Real Estate & PropTech
  • 02 E-commerce & Retail
  • 03 SaaS & B2B
  • 04 Healthcare
  • 05 Fintech
  • 06 Startups & SMEs

We have delivered for globally recognised real estate brands, national healthcare technology platforms, and consumer brands scaling across Amazon and eBay. Our work spans the entire value chain: branding, marketplace presence, SEO, performance marketing, CRM development, automation, SaaS integration, and operational scaling.

Adil Saleem

CEO & Founder · 360 Web Solutions

Leadership

The Person Behind the Company

Education & credentials

  • MSc Business Information Technology — Northumbria University, UK (Grade A)
  • MSc Computer Sciences — Technical University of Cluj-Napoca, Romania

Background

Adil’s background spans SEO and organic growth systems, CRM and workflow architecture, marketplace scaling, AI automation, and live operational management across UK service businesses and property technology. Before founding 360 Web Solutions, he served as Business Insight & Analytics Manager at a globally recognised real estate brand, where he managed 200+ residential properties and over £60M in asset and portfolio value.

The pattern that shaped 360 Web Solutions was always the same: the businesses that scaled sustainably were never the ones doing the most activity. They were the ones with the best systems.

Our Approach

  1. Systems over heroics

    • We build infrastructure that performs whether or not we are in the room. Growth that depends on monthly heroics is unfinished work.

  2. Data before decisions

    • No channel, budget, or build is activated without the evidence to justify it. Every engagement begins with a diagnosis, not a pitch.

  3. Compounding over spikes

    • We optimise for owned assets that gain value over time, not vanity metrics that spike on a slide and vanish by the next quarter.

  4. Radical transparency

    • Clients see what we see. We report what is working and what is not, including when the honest answer is inconvenient for us.

  5. Built to be owned

    • Every system we build is designed to belong to the client. We measure success by how well growth survives our absence.