Case Study
RDX Sports
From Storefront to Scalable Marketplace Engine
Client: RDX Sports
Sector: Combat Sports & Fitness
Platform: Amazon UK / EU
Services: Marketplace SEO · On-Page SEO · CRO
The Challenge
RDX Sports competes in one of the most visually saturated categories on Amazon, combat sports and fitness. Dozens of established brands fight for the same buyer within the same search result, often on near-identical inventory. Having a presence on Amazon was not the problem. Turning that presence into a structured, conversion-engineered commercial operation was.
The brand had built real credibility over 25 years in the industry, but that heritage was not translating into the storefront. Product listings lacked consistency. The catalogue architecture was fragmented across Boxing, MMA, Fitness, Apparel, and specialist ranges. Advertising spend was being deployed onto a foundation that had not been built to convert. The result was activity without compounding.
The Strategy
The core principle was simple: foundation before acceleration. Too many brands on Amazon layer advertising spend on top of a storefront that was never engineered to convert in the first place. We refused to run paid activity until the organic foundation, the brand identity, the storefront architecture, the listing structure, the content, was built to hold it.
We treated Amazon as an ecosystem to operate within, not a channel to advertise on. That distinction matters. Advertisers rent visibility. Operators build it. The strategy sequenced accordingly: establish the brand identity and visual consistency first, rebuild the catalogue architecture for both the algorithm and the buyer, then layer marketplace SEO, conversion optimisation, and margin-disciplined advertising on top of a foundation engineered to last.
Foundation Before Acceleration
Brand & Visual Identity
Direction aligned across every touchpoint and category.
Storefront Rebuild
A branded shopping experience, not a product list.
Full Listing Optimisation
Boxing, MMA, Fitness, Apparel, Kids, Sauna, and Yoga ranges.
A+ Content Production
Titles, bullets, imagery, and structured data for algorithm and buyer.
Marketplace SEO
In-platform search intent at category and product level.
Advertising Strategy
Managed to ACOS and contribution margin, not impression volume.
Conversion Optimisation
Across the full buying path from discovery to purchase.
Operational Coordination
Team and catalogue scale behind end-to-end delivery.
The Outcome
RDX Sports is now a coherent, conversion-engineered marketplace operation, not a collection of product listings. The storefront communicates brand authority at the point of decision. The catalogue is structured for discovery. Advertising runs on a foundation built to compound, not burn budget.
- +40% Organic sessions growth
- 8+ Product categories structured & optimised
- UK + EU Marketplace coverage delivered
Key Learning
Foundation discipline outperforms paid acceleration. Brands that win on Amazon are the ones whose storefront and listings were engineered before budget was deployed, not the ones who spent the most. Build the system first. Then scale it.